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Tao Jones's avatar

Amazing post! Thank you!!

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Geoffrey Newton's avatar

“Some kind of weakness in the human mind must have allowed this weakness…”

When a toddler first learns not to panic when mummy “disappears” into the kitchen, he understands and expects her to return, and is rewarded with smiles when she returns. This “expectation” and “reward” is the dopamine value system that sets up our ability to acquire skill-sets like surgeons and elite sports players have, and is the basis of intuition and conniption. But in the 1950’s advertisers learnt that this inner eye expectation and reward system can be reversed and dopamine released from our skill sets to give us a one time sugar high at the expense of acquiring skill sets, and the modern chase the dragon mammon was born, by feeding off expectations and redirecting them. In his book “placebo effects” the author makes the point that the beneficial effects of placebo can be easily substituted for monetary pecuniary reward. It is the mesolimbic dopamine pathway that creates the mind of toddlers, which is the weakness you are referring too. Blame Sigmund Freud’s nephew, Edward Bernays.

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